Why Print Still Converts for Realtors
· 4 min read
I designed a full print package for a Toronto realtor this year — yard sign, flyer, two-sided door hanger. Halfway through the project he asked me, gently, if any of it still mattered.
It does, and the data is not subtle. A door hanger sits on a knob until a human touches it. A yard sign is a billboard the neighbours read every day for weeks. A flyer that survives the recycling bin ends up on a fridge. None of that is true of an impression on a feed.
For local service businesses — realtors, trades, clinics, restaurants — print is not the nostalgic option. It is the one piece of marketing your competitors have quietly stopped doing. That is exactly why it works.
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- See how this thinking shows up in client work — explore the portfolio.
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- More writing in the journal.