Packaging
Designing Packaging That Actually Sells
· 5 min read
Most packaging shouts. The trick — almost always — is to whisper, but with conviction.
I think of a shelf as a crowded dinner party. The loudest guest is rarely the most interesting. A confident hierarchy, a single hero element, and one piece of typography you cannot un-see — that is usually enough.
Materials matter as much as ink. The first impression is in the hand: the weight of the box, the matte versus gloss of the label, the click of a magnetic closure. Design the touch, and the eye will follow.
Related
- See how this thinking shows up in client work — explore the portfolio.
- Curious what a project together looks like? Read about my services or the studio.
- More writing in the journal.